BOIBS fuses humor with the daily needs of moms everywhere. Founder and comedian Laura Clery was trolled online by a follower for showing her breastfeeding her first newborn, and the cyber-bully kept misspelling “boobs” as “boibs.”  Knowing the importance of keeping a positive attitude and maintaining a sense of humor, Laura decided to name her family brand BOIBS. This was the start of a new concept that celebrates the funny side of parenting!

One day I was breastfeeding my then 4 month old son at a restaurant & was later scolded online for having my “boibs” out. That’s right, this woman called them boibs. As hurt as I was that I was being attacked for simply feeding my baby, the fact that this woman misspelled boobs (multiple times) made us laugh a lot. We realized that a sense of humor is SO crucial when raising a family. We also realized we couldn’t find any cool clothing brands that were actually affordable for young eccentric families like us... and so the birth of boibs began.

Join the movement and get your boibs out.